⚠️ The Problem

The company faced challenges in scaling its customer acquisition:

• High cost per lead from Google Ads
• Low conversion rates from website traffic
• Limited brand awareness in target cities

They needed a cost-effective, scalable lead generation channel.

🧗 Key Challenges

Breaking through the enterprise and residential decision-making bottleneck required tackling fundamental obstacles:

• Educating the market about a relatively new SaaS product
• Targeting decision-makers (facility managers, admins)
• Long sales cycle requiring multiple touchpoints
• Low initial trust due to lack of brand visibility