At Diama Technologies, we focus on delivering performance-driven marketing strategies that turn ad spend into real revenue. Recently, we partnered with an Australian silver jewellery eCommerce brand looking to increase online sales and reduce advertising costs through Google Ads.
Within 90 days, our data-driven campaign strategy significantly improved their traffic, conversions, and return on ad spend.
The client was running Google Ads but was not seeing consistent sales. Their campaigns lacked proper targeting and optimization.
They needed a structured Google Ads strategy to scale sales profitably.
Our PPC team created a full-funnel Google Ads strategy focused on capturing high-intent buyers.
Additional Optimization: Improved ad copy, product feed optimization, and precision keyword targeting.
Real growth achieved within 90 days of execution.
| Metric | Before Campaign | After 90 Days | Improvement |
|---|---|---|---|
| Monthly Ad Spend | $3,000 | $4,000 | Scaled Budget |
| Website Traffic | 3,200 | 8,450 | +164% |
| Conversion Rate | 1.2% | 3.6% | +200% |
| Cost Per Click (CPC) | $1.85 | $1.12 | -39% |
| Cost Per Acquisition (CPA) | $62 | $28 | -55% |
| Monthly Sales from Ads | $7,200 | $26,400 | +266% |
| ROAS | 2.4X | 4.1X | +70% |
Core pillars that drove massive performance gains.
Improved titles, keywords, and product categories for better Google Shopping visibility and higher click-through rates.
Focused on high-converting search terms such as:
Visitors who viewed products but did not purchase were retargeted with dynamic product ads, increasing conversion rates significantly.
The client now continues to scale their Google Ads campaigns while maintaining strong profitability.
Google Ads can be extremely powerful for eCommerce brands when campaigns are structured correctly. With the right targeting, optimization, and data analysis, businesses can turn advertising budgets into consistent revenue.
At Diama Technologies, we specialize in helping brands scale profitably with data-driven digital marketing strategies.
Connect with Diama Technologies today and let’s turn your ad spend into predictable, high-margin revenue.
Let’s Connect